Rizz 'n' Bella's

A collection of graphic design and social media content 📸

As social media manager, I led strategy, content production, influencer collaborations and paid ad campaigns - focusing on creativity and community growth.

Please note, if checking their social media (@rizznbellas) the period March-September is when I had ownership.

Scope

Graphic design
Video editing
Social media

Tools

Canva
Figma
Instagram
Capcut

Visual Identity

Rizz had an established logo and two primary colours used on their website and in printed marketing material. However, this had not been translated to their socials. The result was an inconsistent visual identity. I created a simple brand guideline document and used this to re-introduce the business via Instagram.

Two women interacting with several dogs at a daycare, with text promoting Rizz 'n' Bella's grooming and daycare services and hours Monday to Friday 7:30AM-6:30PM.

Collage of dogs playing and being hugged by people in a vibrant indoor dog daycare with green play mats and blue walls.

Collage of four images showing dog grooming: a groomer trimming a yellow Labrador, a brown poodle sitting on a grooming table, a small white dog wrapped in a brown towel, and a groomer washing a large Bernese mountain dog.

Collage of dogs wearing party hats enjoying treats and celebrating at a birthday party with people.

Review Template

I created a simple Canva template for reviews to replace the existing, outdated and unstylish post [first/left]

Instagram post from rizznbellas showing a dog statue in a tuxedo with a speech bubble containing a 5-star review about Eddie loving daycare, and a blurred photo of three dogs in the background.

Instagram post from Rizz 'n' Bella's featuring a five-star review by Tom & Sydney praising the daycare for caring for their golden retriever Walter, highlighting the smaller dog groups, individual care, and Instagram updates.

Instagram post showing a five-star review from Maria praising Rizz 'n' Bella's doggy daycare and grooming for excellent care of her cocker spaniel Billie.

Promotional posts

I created promotional posts to increase daycare and grooming bookings.

Golden retriever dog with mouth open on blue background with yellow circles and bones, advertising August promo for daycare prices.

Spring grooming before and after of a small curly-haired dog, with much shorter fur after grooming on a yellow background with floral designs.

Spring grooming before and after comparison of a fluffy dog with long fur on the left and a neatly trimmed dog with short fur on the right, against a blue background with yellow and white flower graphics.

Instagram reels

I created 2-3 reels a week to show our pet parents all the fun their dogs have at daycare. I also shot and edited a promotional video for our grooming salon.

Social Meda Impact

Under my leadership, our social media engagement grew as did our daycare bookings, with more repeat customers and new joiners. The below statistics are for the period March - September.
👁️13.4k increase in monthly views [4.3k March, 17.7K September]
👍🏻79% increase in post interactions
🎯2,210 reach across 2 paid advert campaigns, with 105 website clicks converting viewers into potential bookings. As a small business, we had a small marketing budget and so average cost-per-click of $0.38 and view of $0.0086 was effective
🫰Oversaw collaboration with a local influencer for a dogs birthday. I organised a doggy party and shot the content. This reached over 54k viewers organically.

Resultingly, we saw a 34% increase in monthly daycare bookings and a 66% increase in evaluation bookings (dog evaluations for admittance to daycare) [March compared to August].