RizznBellas

Rizz 'n' Bella's

Social Media Growth

While manager the doggy daycare, I also led marketing and social media strategy. I focused on strengthening brand identity and driving engagement and bookings. This included managing the account during March–September, a period in which we saw significant growth across both digital performance and in-store activity.

Role:

Social Media Manager

Duration:

6 months

The problem

Despite a strong offline brand, Rizz’s social media presence was inconsistent and underperforming, limiting engagement and customer acquisition

Visual identity

Rizz had an established logo and brand colours, but these had not been consistently applied across social media, resulting in a fragmented presence. I developed a simple brand guideline and reintroduced a cohesive visual identity across Instagram, aligning social content with the existing offline branding. This helped strengthen recognition and contributed to a 79% increase in post interactions over the period.

Two women interacting with several dogs at a daycare, with text promoting Rizz 'n' Bella's grooming and daycare services and hours Monday to Friday 7:30AM-6:30PM.

Collage of four images showing dog grooming: a groomer trimming a yellow Labrador, a brown poodle sitting on a grooming table, a small white dog wrapped in a brown towel, and a groomer washing a large Bernese mountain dog.

Collage of dogs playing and being hugged by people in a vibrant indoor dog daycare with green play mats and blue walls.

Collage of dogs wearing party hats enjoying treats and celebrating at a birthday party with people.

Content creation

To improve engagement and showcase services, I introduced a consistent content mix including promotional posts, review templates, and short-form video. Promotional content focused on driving both daycare and grooming bookings, while 2–3 weekly reels highlighted customer experiences and behind-the-scenes activity.

User journey infographic illustrating Emmie's experience rekindling creativity through pottery, showing stages Discover, Explore, Decide, and Create with emotions and obstacles depicted.

Reels & influencer content

Short-form video became a key driver of reach and engagement, particularly content showing dogs in daycare and grooming environments. I also produced and edited a promotional grooming video (shown below) and led a local influencer collaboration for a dog birthday event, which reached over 54K users organically and significantly increased brand visibility.

Impact

The content strategy led to measurable growth across both social and business outcomes:

• Instagram saw a 13.4K increase in monthly views (4.3K → 17.7K) and a 79% rise in post interactions.
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• Paid campaigns achieved 2,210 reach with 105 website clicks at a low cost-per-click of £0.38, supporting cost-effective acquisition for a small business.

• This translated into real-world impact, with a 34% increase in monthly daycare bookings and a 66% increase in evaluation bookings over the same period.