Hi, I'm Jodie

UX/UI Designer using behavioural psychology to make complex systems usable, with 5 years of international experience spanning high-growth startups and global technology companies.

Selected work

Three smartphones displaying GoStudent tutoring app screens, including services, personalized one-to-one tutoring, and trial lesson booking.
Interaction Design
Service Design

NHS App Document Viewing

Designed new document viewing functionality within the messaging service for the NHS App, servicing over 39 million users. Project coming soon!
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Read article on NHS website
Three smartphones displaying GoStudent tutoring app screens, including services, personalized one-to-one tutoring, and trial lesson booking.
UX/UI design
Conversion strategy

CRO Landing Page Redesign

Redesigned GoStudent’s landing page to better engage parents and increase tutoring sign-ups.
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See project
Multiple smartphones displaying various screens of a pottery crafting and learning app featuring tutorials, progress tracking, emotional check-ins, and discovery options.
UX & research
Behavioural design

Design for Craft & Wellbeing

Master’s project exploring how to guide beginners to learn pottery at home, using a hands free app.
See project
Website homepage on a MacBook showing Muttlands, a rescue dog retirement and boarding facility in Thailand, with images of three dogs and text about their story.
Web design
Content management

Muttlands Sanctuary Website

A WordPress website for a dog sanctuary in Thailand, designed to build trust, showcase adoptable dogs, and drive support through donations and engagement.
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